He had been talking for months about unconditionally resuming negotiations with Israel over the Golan Heights, and it seemed like Israel, under American pressure, was the disinterested party. Then roles were quickly reversed in a week filled with feints and false starts, but so far there's been more motion than movement.
President George W. Bush kicked off the week by reaffirming his vision of a two-state solution to the Israeli-Palestinian conflict, but it was widely seen as an attempt to divert attention from his debacle in Iraq rather than a commitment to sustained diplomacy.
That view was reinforced by a White House mailing to Jewish leaders recommending an article by historian Michael Oren quoting Israeli officials as satisfied "there were no changes in Bush's policies."
White House aides also quickly shot down any notion that the "international meeting" Bush announced would be a peace conference. Just a meeting, they said, chaired by Secretary of State Condoleezza Rice; Bush may not even show up. And don't look for many Arab leaders to be there, either. The price of admission will be recognition of Israel, Bush said. That leaves out all those who should be there, like Syria, Lebanon, Saudi Arabia, the Gulf States and Iraq.
That's right, Iraq. Bush's icon of Arab democracy where leaders have repeatedly denounced the Zionist enemy and have no more interest in peace than that other benefactor of Bush's democracy crusade -- Hamas.
Assad's shift hardly seemed coincidental, coming on the eve of a visit by his Iranian benefactor, President Mahmoud Ahmadinejad. According to a London-based Arabic newspaper, Ahmadinejad signed a strategic agreement with Syria promising increased military, political and economic assistance conditioned on a refusal to make peace with Israel.
To press his point, Ahmadinejad also met in Damascus with leaders of Hezbollah, Hamas, Islamic Jihad and other terror groups, encouraging them to unite in armed struggle against Israel, and he pledged Iran's support.
Reversing his recent rhetoric, Assad announced he would resume talks with Israel only through a third party and only with advance written Israeli "guarantees" to meet all his demands, including a full return of the Golan Heights.
That came on the heels of a tactical shift by Israeli Prime Minister Ehud Olmert, who after months of dodging Assad's probes, told Al-Arabiya television last week that he is ready for direct talks without preconditions.
Olmert had been under pressure from Washington to rebuff Assad's peace feelers on the assumption the Syrian leader was just trying to deflect American pressure to stop aiding the Iraqi insurgents. As a condition for talks, Olmert had demanded Assad withdraw his backing for Hezbollah, Hamas and other anti-Israel Islamic extremist groups prior to any talks.
American sanctions have had little impact on Assad's behavior, and the Syrian dictator apparently concluded threats of military action were a bluff in light of American problems in Iraq and Israel's poor performance against Hezbollah in Lebanon last year.
Iran, according to Israeli analysts, has been trying to raise regional tensions by telling Assad that Israel is planning a war against Syria to block Hezbollah's takeover of Lebanon and to erase last year's failures. Ahmadinejad's real goal may be to discourage American or Israeli attacks on Iranian nuclear facilities, they say.
The other prominent visitor to the region this week, with a totally opposite agenda, is former British Prime Minister Tony Blair, the new Middle East envoy for the Quartet (United States, European Union, United Nations and Russia). His assignment is to help the Palestinians rebuild their institutions and economy, but he'd like to expand that and be an active peace negotiator as well.
That's not what President Bush had in mind when he outsourced Middle East diplomacy to his old friend and loyal Iraq war partner. Blair has been a longtime advocate of accelerating the peace process and has the backing of three quarters of the Quartet.
His greatest obstacle might be Rice, who doesn't want him treading on her turf. She's made it clear that he should stick to his official mandate. That's the way Ehud Olmert wants it, too; he's no more ready than the Americans for the final status negotiations that Palestinian President Mahmoud Abbas wants.
But it's more than just territorial for Rice; her boss likes to talk about peace but has been unwilling to do the heavy lifting needed to get negotiations off the ground.
Initially he didn't want to be seen following the failed footsteps of his predecessors --Poppy and Bill Clinton -- but Iraq overtook that. Bush paid lip service to Middle East peace because the Arabs, his allies and the Baker-Hamilton Commission said showing movement on that front was essential to convincing others to help rescue him from his Iraq morass.
Bush will hear that again this week when Jordanian King Abdullah II comes to the White House to tell him he's not moving aggressively enough on the Palestinian front. The president will assure his royal visitor of his sincere desire for peace, but the reality is Bush's desire to be the father of Palestinian statehood hasn't gone beyond the flirtation stage. Wishes don't beget results.
From Damascus to Jerusalem to Ramallah to Washington, these days of summer sizzle are looking like a time of peace fizzle.
Douglas M. Bloomfield, a former staff member of AIPAC, writes about the Mideast and politics of Jewish life in America.