June 29, 2011
Boycott spurs Tnuva to drop cottage cheese prices
Tnuva, Israel’s largest dairy products manufacturer, agreed to lower cottage cheese prices by about 20 percent following a nationwide boycott.
The company announced Wednesday that it would lower the recommended price of a 9-ounce tub of cottage cheese by about from $2.17 to $1.70.
More than 100,000 Facebook users indicated their support for the boycott by signing on to a page urging the action started by a 25-year-old haredi Orthodox Israeli man.
Sales of cottage cheese reportedly declined steeply in the two weeks since the boycott page was launched.
“The Israeli consumer has said his part and proved its power to bring about real and unprecedented change,” Tnuva CEO Arik Shor and Zehavit Cohen, CEO of Apax Partners Israel, said in a statement.
Tnuva said it would not raise cottage cheese prices until at least the end of 2011.