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Jewish Journal

Bob Dylan music video is latest coup for Israeli digital ad whiz Vania Heymann

by Adam Soclof, JTA

November 20, 2013 | 12:22 pm

The first official music video for Bob Dylan’s “Like a Rolling Stone” is making the rounds on the internet. And Dylan’s endorsement is only half the reason why.

The video, produced by media start-up Interlude, includes a novel interactive channel-tuning button, each channel mimicking a different cable channel or news program, featuring cameos by Drew Carey and a matzah-eating Danny Brown. The video was filmed under creative directorship of 27-year old Vania Heymann, an Israeli graduate of the Bezalel Arts school.

In just two years, Heymann’s video portfolio has grown from student film trailer about Yiddish-speaking hitman “Der Mentsh” to a digital shorts series on Eretz Nehederet (Israel’s Saturday Night Live), a Pepsi Max commercial and now a Bob Dylan music video — 48 years after the original release — with the artist’s blessing.

Seems as if Heymann isn’t pacing himself between achievements in digital advertising. As long as he doesn’t tire out, that could be a good development for digital media consumers and brands.

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