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Jewish Journal

JAKKS Jumps for Children

by Rachel Brand

November 7, 2002 | 7:00 pm

In the movie "Little Nicky," Adam Sandler played the son of the devil, but for many Israeli children today Sandler is an angel.

When the Jewish actor-comedian wanted to do something to help brighten the lives of Israeli children wounded in suicide bombings, he contacted his friend Stephen Berman, president and COO of JAKKS Pacific toy company.

The collaborative effort resulted in a donation and shipment of more than 500 toys to hospitals in Tel Aviv, each with a personal note from Sandler included. However, while the celebrity's name was probably the most recognizable to the children, it was the lesser-acclaimed Berman whose massive donation made the whole thing possible.

"I sincerely hope the toys helped to put smiles on the faces of children in Tel Aviv who have endured much heartache," Berman said.

Children in Tel Aviv are not the only ones who are smiling as a result of Berman's efforts. Ever since Berman and CEO Jack Friedman co-founded JAKKS Pacific seven years ago, philanthropy has been one of the company's main objectives. Now, as the third largest toy company in the nation, JAKKS's mission to help children in need has only intensified.

Every holiday season, JAKKS donates truckloads of toys to needy children and families throughout Los Angeles and across the nation. The company is financially and actively involved in furthering the efforts of numerous children's organizations, including Hollygrove Children and Family Services, Special Olympics, The Boys and Girls Clubs, the Starlight Children's Foundation and Toys for Tots, in addition to several Jewish organizations, such as the Museum of Tolerance and The Jewish Federation of Greater Los Angeles. Last holiday season, JAKKS donated toys and art supplies to children affected by the tragedy of Sept. 11.

In December of 2001, JAKKS Pacific received the City of Los Angeles proclamation from Mayor James Hahn, honoring its commitment to public service. "Giving toys and art supplies to children who need them most, in good times, and especially during challenging times, is the best way we know of to show but a fraction of our gratitude for our good fortune," Berman said. -- RB

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