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Jewish Journal

Go Ahead, Lick Your Lips

by Leora Alhadeff

April 1, 2004 | 7:00 pm

When you clean your house for Pesach, don't forget your drawer full of makeup. Yes, makeup. Your lipstick, lip gloss, foundation and eye shadow may contain wheat and oats that some rabbis say you need to stash away with the rest of your unleavened food products.

But for ladies who hate to go bare, Shaindy Kelman has fashioned Shaindee Cosmetics, a line of kosher-for-Pesach makeup that can also be used on Shabbat and holidays, when some don't apply makeup. Under the supervision of Rabbi Abraham Blumenkrantz and Rabbi Moshe Heinemann of Star K Certification, Kelman designed two lines: Long-Lasting Everyday Cosmetics for those women who would rather apply makeup before the Shabbat and Yom Tov, and another line of powder-based Shabbat Cosmetics you can apply (according to specific halachic guidelines enclosed in the packaging) during Shabbat and Yom Tov.

It was about eight years ago that Kelman decided that a naked face on Shabbat and Pesach was simply unacceptable.

"You know, you buy yourself a nice suit and shoes and a nice hat and a great sheitl [wig] and then you look like you're dead," said Kelman, who has 20 years of experience as a makeup artist and esthetician.

Shaindee Cosmetics distributes in London, Johannesburg, Israel and select markets in the United States.

Kelman also wanted to help the women in her religious community in Baltimore who are looking to make a match.

"Let's face it, shidduchim these days are so hard," Kelman said, referring to the process of matchmaking. "It's important to look nice and feel good because makeup ... is that little confidence that comes in a jar."

"The time that I invest in teaching them [her clients] is worth it to me because they are following halacha, they look great and they feel positive," the mother of four and owner of a full-service skin care clinic in Baltimore told The Journal.

For more information, visit www.shaindeecosmetics.com or call (800) 625-3897.

To purchase Shaindee Cosmetics in Los Angeles, visit Miracle Mile Beauty Supply & Salon, 5001 Wilshire Blvd., Suite 104, (323) 931-2777.

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