October 9, 2003
Company Hopes Kosher Meals Fly in Long Beach
When it comes to meals, Jet Blue passengers must fend for themselves at Long Beach Airport before take off. And until now the observant community could only pick from prepackaged junk food at the kiosks. But S'Better Farms has changed all that with their recent introduction of two kosher carry-on meals.
"As a traveler and someone who observes kashrus, it was frustrating that there was no food available there," said Phil Friedman, product development manager of kosher food provider S'Better Farms.
Now you can get a grilled chicken breast sandwich or chicken fingers in a sealed package at the snack bar across from the Jet Blue ticket counter and at the food kiosks in the Jet Blue and American Airlines departure lounges. The refrigerated meals run $7.50 and are certified glatt kosher by OK Laboratories.
El Dorado Foods, the airport's food concessionaire, was open to Friedman's proposed addition due to past customer requests for kosher meals. However, sales have been sluggish since the meals were introduced last month; something S'Better hopes will change as word of mouth spreads.
"The community doesn't seem to be aware of it yet," Friedman said.