You know what’s better than a dentist who converts to Judaism just for the jokes?
An Orthodox Jewish plastic surgeon who hires a Jewish punk rock band to write a song promoting nose jobs that trucks in Jewish stereotypes, then hires a Jewish director to direct the music video that features a boy in a kippah, and then hires a PR firm to promote him as the “Controversial Jewish Doctor” behind the song and video for “Jewcan Sam.”
Did you follow all that?
The media savvy plastic surgeon, Dr. Michael Salzhauer, hired The Groggers, a Queens-based punk band, to write a song about nose jobs, then flew them down to Miami to shoot a video for it. The video was directed by Farrell Goldsmith. According to the Huffington Post, the doctor, band and video director are Orthodox Jews.
The good doctor himself appears in the slickly produced video –which stars The Groggers’ lead singer, Doug (L.E.) Staiman, who got a free nose job in addition to the $2,000 fee paid to the band. It has been viewed over 100,000 times in the last month.
That’s according to the doctor’s Massachusetts-based publicists, CWR Partners, who Salzahauer hired to help promote the video.
Nothing like a little controversy to sell a few nose jobs, right?
The post continues after the jump.
But what controversy there is doesn’t focus on anti-Semitism. When Good Morning America reported on this last week, the ADL didn’t return requests for comment.
The only group up in arms about the video (which features more than a few boys in kippahs) seems to be the one representing the nip-and-tuck crowd. The American Society of Plastic Surgeons (ASPS) is investigating whether Dr. Salzhauer violated its code of ethics.
“This is just disturbing that a doctor would play into the frailties of the human condition,” said Dr. Malcolm Roth, president of the ASPS.
Salzhauer could face decertification as a result of the video, ABC News reported.
Salzhauer does have a knack for getting his message out in unusual ways. In 2008, he wrote a children’s book called “My Beautiful Mommy” to help patients explain their transformation to their children.
And while that book made frequent use of the “caterpillar-to-butterfly” metaphor, the “Jewcan Sam” draws more widely, with references to Pinocchio and to wishing he “looked more like tom Cruise and less like Adrien Brody.” The chorus ends with the line, “I will love you till forever / if you get your nose circumcised.”