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JewishJournal.com

December 13, 2007

The better soda: latke or Christmas ham?

http://www.jewishjournal.com/blog/item/the_better_soda_latke_or_christmas_ham/

This is one of those ideas you know was drummed up just for free press and white elephant gift exchanges. Why? Because nobody would otherwise think Egg Nog soda would sell well—and that was the best of the eight Jones Soda flavors that come in the Chanukah and Christmas packs.

After the Chanukah pack arrived at The Jewish Journal last month, I knew I wanted to contribute to the unnecessary discussion of whether your special someone really wants Christmas Ham soda. So I called Jones’ PR person half a dozen times and asked her to send a Christmas pack to our office. I wish I hadn’t.

A few weeks apart, we set up both gimmicks in the GeekHeeb‘s office and invited our colleagues to sample the holiday fare.

Latkes and jelly donuts might have tasted good last week, but not when they are liquefied and carbonated and, in the donut’s case, atomic pink. The apple sauce and chocolate coins (think Tootsie Rolls) flavors weren’t much better.

Yesterday, in the waning hours of Chanukah, I threw the Christmas pack in the fridge and got ready. I had been hungry all day. Surely I could pound a Christmas Ham, even one that came in a bottle and wasn’t called Spam.

I started with Sugar Plum and Egg Nog, the latter being better, in my mind, than the real thing. Then I moved on to Christmas Tree, which smelled like pine needles and went down like liquid Ben Gay.

Finally, Christmas Ham, the beverage I’d been waiting about a month to savor, or at least sample. All I can say is that after drinking a small cup of it, which I threw back like a shot, I immediately felt ill. The best way to describe the flavor: Imagine squeezing hot dogs dry and than carbonating that juice.

Happy holidays, Jones Soda.

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