Jewish Journal


September 21, 2010

Giving up the digital world for Yom Kippur



We live in a hyperconnected world. I used to think my Mac was an appendage. Then I got an iPhone and learned what it is really like to be incessantly online.

It’s a common problem, and this Yom Kippur, Eric Yaverbaum and Mark DiMassimo, founders of Offlining Inc., asked fellow Jews to atone for their sins by unplugging from the digital world. This seems like a Jewish spin on Lent. Side note: I noticed a lot of Jewish friends on Facebook on Saturday.

Here is the Offlining story from the New York Observer:

It’s hard to tell how seriously Yaverbaum and DiMassimo are taking all this. “Eric and I have spent most of the past two decades convincing people to click, log on, trade stocks in their underwear, go shopping online, and spend more time with their digital friends,” says DiMassimo. “We’re still doing that. But now we’re also going to be selling the off button!”

Got to love that Offlining ad feature Mel Gibson. Just the guys Jews want to think of on the holiest day of the year.

Unfortunately this story is a bit too tongue in cheek to get any real discussion of religious observance in a world filled with digital noise.

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