Jewish Journal


February 2, 2011

Fox rejects John 3:16 Super Bowl ad


Remember Rollen Stewart? He was the Rainbow Man who introduced John 3:16 to sporting events. He’s also serving three life sentences in prison for a 1992 hostage-taking incident.

I’m not sure that 20 years later many people still don’t know what John 3:16 says—“For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life”— but a Christian organization that aims to “promote a confident Christianity in the public square by fortifying the minds of Christians and challenging the faith of skeptics” thought it would be worth submitting a a Super Bowl ad about the verse.

The cheesy ad, embedded in this post, has two football fans asking each other what John 3:16 means and then one of them saying, I’ll look it up. Then look316.com appears on the screen.

Clearly, this is not last Super Bowl’s Tim Tebow ad.

Not surprisingly, Fox Sports said thanks but no thanks because the commercial contained religious doctrine. We’ve been down this road before, and you always have to wonder whether organization’s with such commercials calculate that the ad will be rejected but the ensuing publicity will be worth their efforts. Here, though, the Orlando Sentinel is reporting that some regional TV markets will air the ad from the Fixed Point Foundation.

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