May 29, 2008
Even atheists have feelings
The Kern County car dealership that ran a radio ad blasting the godless is itself under attack, with critics wondering just how stupid a country-bumpkin Christian could be to dismiss 14 percent of his customer base (actually atheists account for between 3 percent and 10 percent of the U.S. population). But, in fact, Kieffe and Sons employed a tried-and-true marketing approach in this ad:
Rick Kieffe is backpedaling now, which should be no surprise, saying that he can’t recall approving the ad. That’s inconsequential: Kieffe and Sons Ford has already garnered international attention and, no doubt, built some serious rapport with folks who want to support this perceptively righteous battle.
Just another strange story from Kern County.
My wife hails from Bakersfield, and before I visited I always assumed it was a backward place. Having read “Mean Justice” and the “Lords of Bakersfield” series, which discussed at length a district attorney, Ed Jagels, who built his career prosecuting child-molestation rings that imprisoned dozens but never actually existed, who would disagree?
In fact, it’s a pretty decent place, a blazing hot suburb of nowhere, surrounded by the hilariously named Pumpkin Center and Weed Patch. (Disclosure: My mother-in-law has long been involved with the Chamber of Commerce and I am the owner of a coffee mug that states, “Bakersfield—Life as it should be.”)