June 29, 2010
Beliefnet gets a buyer
You may have noticed the recent addition of a Beliefnet widget on the right side of this page. A similar one promoting The God Blog was added to Beliefnet’s Judaism home page last week. A few days later, News Corp. announced that it had sold Beliefnet, which is like the Huffington Post for religious content, to BN Media.
The terms were unspecified and the groups behind BN Media don’t seem to be getting any attention. News Corp. had been looking for a buyer, so the sale wasn’t much of a surprise. But what the future holds may be.
For now, here’s what we know, via the AP:
Beliefnet lost its visionary founding editor in chief, Steven Waldman, last fall when he went to work for President Obama. Fortunately, they still have Michael Kress.
The big question, obviously, is how this sale will affect Beliefnet’s personality. The biggest concern should be that it is able to remain ecumenical in its approach.