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Jewish Journal

‘What if Starbucks Marketed Like a Church?’

by Brad A. Greenberg

November 10, 2008 | 4:48 pm

It’s interesting that Benyamin Cohen thinks there is a lot Jews and synagogues could learn about marketing from the churches he visited during and wrote about in “My Jesus Year.” (I forgot to mention, other working titles were “Moses in a Megachurch” and “Jew in a Pew.”) But many Christians think church’s couldn’t do a worse job appealing to newcomers.

The above video, which I was tipped off to by the communications director for the International Church of the Foursquare Gospel, who writes a blog called Church Marketing Sucks, shows just how uninviting Starbucks would feel if it acted like a church. It’s rich with a handful of subtle jokes.

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Since launching the blog in 2007, I’ve referred to myself as “a God-fearing Christian with devilishly good Jewish looks.” The description, I’d say, is an accurate one,...

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