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Jewish Journal

Topless DJ rocks the Haredim

by Brad A. Greenberg

July 9, 2008 | 6:08 pm

What does a topless DJ like DJane, aka Niki Belucci, have in common with Hellmans Mayonnaise and Bertoli Olive Oil? Well, both were tied to multi-national mastodon Unilever, which recently threw a party in Israel to promote Axe. I don’t have to tell you who the DJ was, and you could probably guess that ultra-Orthodox Jews, major consumers of Unilever’s kosher products, are really ticked.

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