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Tell me if you’ve heard this before: Christian films can be box office successes

by Brad A. Greenberg

July 1, 2011 | 8:32 pm

Here’s a headline that looks like it’s straight out of 2004: “Producers hope Hollywood notices success of faith-based movies and makes more.”

Haven’t we seen this story before? Often, even. In fact, I wrote a bit about it here.

But maybe the story is fresher than the headline makes it seem. Let’s have a look at the AP story:

Producers of faith-based movies have a message for Hollywood studios: Make the movies and customers will pay to watch them.
The enormous success of Mel Gibson’s “The Passion of the Christ” in 2004 shocked Tinseltown when it grossed $611 million worldwide. Despite the huge profit, the production of faith-based movies became stagnant, arguably because of low box office numbers.

Support for such films has picked up in recent years with the success of movies like “Fireproof” in 2008 and now this year’s “Jumping the Broom” and “Soul Surfer.”

Uh, not really. Same story. Different decade.

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Since launching the blog in 2007, I’ve referred to myself as “a God-fearing Christian with devilishly good Jewish looks.” The description, I’d say, is an accurate one,...

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