The National Brands Index reports that Israel is the worst brand name in the world. Maybe you’re more shocked than me.
Israel Today magazine reports:
The Index surveyed 25,903 online consumers across 35 countries about their perceptions of those countries across six areas of national competence: Investment and Immigration, Exports, Culture and Heritage, People, Governance and Tourism. The NBI is the first analytical ranking of the world’s nation brands.
“Israel’s brand is by a considerable margin the most negative we have ever measured in the NBI, and comes at the bottom of the ranking on almost every question,” states report author Simon Anholt.
Read the rest here.