Jewish Journal

Mall Santas help manage kids’ expectations

by Brad A. Greenberg

December 6, 2011 | 10:15 pm

A Fox Chicago news anchor tried tempering kids’ Christmas expectations by insisting on the air that Santa doesn’t exist and little kids should get over it.

Graduates of the Charles W. Howard Santa School are trying a more subtle approach: These mall Santas are trying to manage expectations.

NPR’s “All Things Considered” had a great story about this. Here’s Fred Honerkamp of the Charles W. Howard Santa School talking with co-host Lynn Neary:

First, Santa never promises anything. I weave in little stories about the North Pole. A child, for example, will ask for a - an iPad, and I’ll say, oh, I wish you hadn’t asked for that. And they’ll say why? And I’ll say, well, have you ever been to the North Pole? Well, of course not. But up there, we have building two. You go out of the main lodge, and the snow is very deep. You go down to building two, and that’s where we do our electronics.

And the little elf that’s making the iPads is an elf named Rupert. And guess what he’s doing? And the child will say, what? He’s playing with them. We’re way behind production. I don’t know what I’m going to do. I don’t think we’re going to be able to fill the iPad orders.

Listen to the rest here.

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