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‘KONY 2012: Part II—Beyond Famous’

by Brad A. Greenberg

April 5, 2012 | 4:31 pm

In the sequel to last month’s viral sensation, Invisible Children addresses the criticisms of “KONY 2012” and explains the mission behind the campaign and what supporters can do now that everyone knows the name Joseph Kony:

KONY 2012: Part II—Beyond Famous offers a closer look at the LRA and explores the solutions put forward by leaders of the currently-affected areas of CAR, DRC, and South Sudan, where local communities continue to live under the constant threat of LRA violence. This generation has responded to the call to make Joseph Kony famous. Now we need to dig deeper and turn awareness into informed action. That starts with sharing this film and continues with participating in Cover the Night, the advocacy and awareness event taking place worldwide on April 20th.

KONY 2012” also made Invisible Children a household name, and the media attention that followed prompted a psychotic episode in co-founder Jason Russell.

Some might see this video as a defensive justification, a response to critics. But their message still matters, despite the reality that Kony isn’t as much of a menace now as he was five years ago.

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Since launching the blog in 2007, I’ve referred to myself as “a God-fearing Christian with devilishly good Jewish looks.” The description, I’d say, is an accurate one,...

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