Jewish Journal

Jesus Daily: Facebook version of ‘My Utmost for His Highest’

by Brad A. Greenberg

September 5, 2011 | 4:13 pm

I’m pretty sure people still read “My Utmost for His Highest,” Oswald Chambers’ classic book of daily Christian devotion. But there are definitely a lot more Christians engaging on the Jesus Daily page on Facebook. There Dr. Aaron Tabor posts four or more times a day on the words of Jesus.

For the last three months, more people have “Liked,” commented and shared content on the Jesus Daily than on any other Facebook page, including Justin Bieber’s page, according to a weekly analysis by AllFacebook.com, an industry blog. “I wanted to provide people with encouragement,” said Dr. Tabor, who keeps his diet business on a separate Facebook page. “And I thought I would give it a news spin by calling it daily.”

That’s from a New York Times about people connecting spiritually through new media. It’s a well-trod path, but the NYT found some previously mentioned players.

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