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Cleveland kidnappings: We must be our brother’s keeper
The exterior of the house where three women who had disappeared as teenagers approximately ten years ago were found alive on May 7 in Cleveland, Ohio. Photo by Pugliano/Getty Images
7 Rules for Perfect Hummus
When was the last time you opened a tub of hummus and swooned? When was the last time a restaurant put a plate of hummus in front of you, and you said, “Oh my God.” Most of the hummus recipes…
Palestinians mark Nakba with West Bank protests
Thousands of Palestinians in the West Bank marked the 65th anniversary of the founding of the state of Israel, which they call the “catastrophe,” with marches and protests.
- HOLLYWOOD
The Office’s best Jewish moment
Funny music, sad life
On an otherwise unremarkable day in 1938, a chubby but charming student at John Burroughs Junior High in Los Angeles “cracked the code of his comic gift and discovered his…
Filmmakers reveal magician’s secretive world
A British journalist recalls how she once sat down at a cafe with the legendary magician, author, historian, actor and, perhaps, the greatest sleight-of-hand artist on the planet in the documentary…
- LIFE & CULTURE
7 Rules for Perfect Hummus
When was the last time you opened a tub of hummus and swooned? When was the last time a restaurant put a plate of hummus in front of you, and…
Survivor: Irene Rosenberg
“Mommy, I’ll be right back.” Irene Rosenberg — then Irene Grunfeld — said as she was leaving the apartment of her cousin Mancy Weiss, where she and her mother were…
The Divine Wedding and Kiss - Parashat Naso
“O for your kiss! For your love / More enticing than wine, / For your scent and sweet name – For all this they love you. Take me away to…
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What would my Israeli grandmother think?
When I hear about the latest events in Israel – the air strikes on weapons facilities in Syria, the flare-ups over women donning prayer shawls at the Western Wall –…
A hot topic, a great panel, and chance to learn and discuss—immigration at issue
It's a critical time for immigration reform in this country. Washington is getting set to make major changes, the likes of which haven't been seen since the 1980's under President…
State 194: A Documentary About Palestine
Opening this weekend at Laemmle’s Music Hall 3 is a very hot-button new documentary called State 194, which follows the recent history of Palestine. Many will approach this film with…
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June 19, 2007 | 8:56 am
Holy Land hotties look to boost Israeli tourism
Posted by Brad A. Greenberg
Follow JewishJournal.com on 
Seeing Miss Israel in a Maxim spread can’t be the religious experience most people associate with the Holy Land. But according to Israeli officials, nothing about the tiny nation appeals to foreign men—except, of course, holy hotties.
“All the surveys we have done shows that the biggest hasbara problem that Israel has is with males from the age of 18-35,” said David Saranga, the consul for media and public affairs at Israel’s consulate in New York.
“Israel does not seem relevant for them, and that is bad for branding,” he said. “In order to change their perception of Israel as only a land of conflict, we want to present to them an Israel that interests them.”
To promote the “Israeli Defense Forces” spread in the July Maxim, the lad mag and the Israeli consulate in New York are throwing a party in Manhattan tonight.
Colette Avital, who previously served as consul general in New York and last week became the first woman to seek the Israeli presidency, deemed the photo spread “pornographic” and asked whether “the best way to encourage tourism to Israel is by developing sex tourism.”
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