“Jewish Wisdom for Business Success” is one of the many books dead on arrival at The Jewish Journal. Without a local author and a unique story to tell, the chance of these books being reviewed or featured is slimmer than the newspaper industry’s shrinking bottom line. And “Jewish Wisdom” currently sits a top of pile of books on my shelf waited to be sorted for referencing that will never occur.
But, according to The New York Times, the book has found an enthusiastic media outlet: Christian radio:
“Abraham’s public relations stunt with his father’s idols succeeded even better than he could have imagined, earning him credibility and a reputation throughout Mesopotamia as an iconoclast and a holy man,” the book instructs. Just imagine what he could have done with New Coke.
It is perhaps not surprising that many Christian-oriented radio stations have expressed interest in a book that translates that passage into advice for modern living, said Stephanie Fraschetti, host of “John and Stephanie,” an afternoon drive time Christian talk show on WORD-FM (101.5) in Pittsburgh. Rabbi Brackman was a guest on the show Sept. 10, and has also appeared on the Paradise Radio Network, which reaches North Carolina and southern Virginia.
“He had a lot of insight, and as Christians we definitely take the Old Testament for all it’s worth,” Ms. Fraschetti said. “These are tried and true principles, inspired by the highest authority, in my opinion.”
There are a few jokes out there about Jews and money—an anti-Semitic theme that one of the book’s authors thinks is a reason the book hasn’t received more publicity.
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