From the depths of my e-mail inbox:
According to statistics released earlier this summer, religious books were the publishing industry’s fastest-growing category last year, with Bible sales alone exceeding 25 million copies. And that’s just the tip of the iceberg for the $4.5 billion Christian products industry, which runs the gamut from books and videos to toys, games and, now, even insurance.
Launched two years ago in select test markets, GuideOne Insurance’s FaithGuard Auto and Home product is now offered to churchgoers in 19 states. FaithGuard offers customers a number of unique benefits including waiving policyholders’ deductibles in crashes that happen on the way to church (or Sunday school) and doubling medical payments to persons injured during at-home church activities.
OK, there may be some benefit to having auto insurance that erases the deductible if you’re driving home from church. But how common are at-home, church-related injuries?