December 18, 2008 | 2:19 pm

Bad economy good for the church business *

Posted by Brad A. Greenberg

Follow JewishJournal.com on

This one is pretty easy to figure out: Times are tough and so more people are looking to God for answers. Where do you find God? Well, if you haven’t paid him a visit in a few months or years, the easiest place to start looking would be in a church.

since September, pastors nationwide say they have seen such a burst of new interest that they find themselves contending with powerful conflicting emotions — deep empathy and quiet excitement — as they re-encounter an old piece of religious lore:

Bad times are good for evangelical churches.

“It’s a wonderful time, a great evangelistic opportunity for us,” said the Rev. A. R. Bernard, founder and senior pastor of the Christian Cultural Center in Brooklyn, New York’s largest evangelical congregation, where regulars are arriving earlier to get a seat. “When people are shaken to the core, it can open doors.”

Nationwide, congregations large and small are presenting programs of practical advice for people in fiscal straits — from a homegrown series on “Financial Peace” at a Midtown Manhattan church called the Journey, to the “Good Sense” program developed at the 20,000-member Willow Creek Community Church in South Barrington, Ill., and now offered at churches all over the country.

Many ministers have for the moment jettisoned standard sermons on marriage and the Beatitudes to preach instead about the theological meaning of the downturn.

(skip)

Part of the evangelicals’ new excitement is rooted in a communal belief that the big Christian revivals of the 19th century, known as the second and third Great Awakenings, were touched off by economic panics. Historians of religion do not buy it, but the notion “has always lived in the lore of evangelism,” said Tony Carnes, a sociologist who studies religion.

A study last year may lend some credence to the legend. In “Praying for Recession: The Business Cycle and Protestant Religiosity in the United States,” David Beckworth, an assistant professor of economics at Texas State University, looked at long-established trend lines showing the growth of evangelical congregations and the decline of mainline churches and found a more telling detail: During each recession cycle between 1968 and 2004, the rate of growth in evangelical churches jumped by 50 percent. By comparison, mainline Protestant churches continued their decline during recessions, though a bit more slowly.

The little-noticed study began receiving attention from some preachers in September, when the stock market began its free fall. With the swelling attendance they were seeing, and a sense that worldwide calamities come along only once in an evangelist’s lifetime, the study has encouraged some to think big.

This sounds like good news, and on it’s face it is. But the reality is most churches are much better at getting people in the doors than at keeping them coming back. Kudos if the church can speak to somebody during this time of crisis, but the blessing stops there if steps aren’t taken to integrate that person into the church body.

* Updated: I just stumbled across this post from October, “Churches buckling under economic pressure,” and it made me realize I should clarify that while hard times equal good times for church attendance, they’re still not good for the bottom line.