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Drake and the not-so-sincere apology

by Julie Bien

February 14, 2014 | 12:41 pm

Photo credit: Brennan Schnell

It looks like rapper, Drake, hasn't quite learned his lesson about how the media works when someone famous suddenly dies.

On Thursday, Drake erupted on Twitter at the unfairness of getting booted from the cover of Rolling Stone magazine. He had been replaced by recently deceased actor, Philip Seymour Hoffman,  who graced the cover in what became a last-minute  memorial issue.

The Drake story still ran, but that wasn't good enough for the young artist, who tweeted:

I never commented on Yeezus for my interview portion of Rolling Stone. They also took my cover from me last minute and ran the issue.

— Drizzy (@Drake) February 13, 2014

I'm disgusted with that. RIP to Phillip Seymour Hoffman. All respect due. But the press is evil.

— Drizzy (@Drake) February 13, 2014

After the inevitable media storm his comments created, Drake came out on his blog today with a statement that seems almost sincere. I'm stressing almost.

"I completely support and agree with Rolling Stone replacing me on the cover with the legendary Philip Seymour Hoffman...My frustration stemmed from the way it was executed. The circumstances at hand are completely justifiable (on the magazine's behalf), but I was not able to salvage my story or my photos and that was devastating..."

Hold up. That was devastating? Apparently, he's not sure what the word 'devastating' means.

And this is where Drake gets way off track in the 'sincere apologies' department. He goes on to say:

"They ran the issue without giving me a choice to be in it or not."

That's what editors do, Drake. They make editorial decisions based on many things--someone's vanity is not generally on that list.

 "I would have waited until it was my time because...I just wasn't given that option and that made me feel violated."

Say what? Violated?

He then explains that he never meant to offend anyone, or seem like he was more important than Hoffman--and then talks about learning and growing--the usual drivel that falls out of celebrities' mouths when they are trying, and failing, at making a sincere apology.

Nice try, Drake. But, nope. Not gonna work.

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Curating pop culture in LA.

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