Jewish Journal


February 4, 2011

Justin Bieber Says the “Shema?”



Our Sundance reporter extraordinaire, Larry Mark, got the idea to tweet Jon M. Chu, the director of the much-anticipated documentary “Justin Bieber:  Never Say Never,” to ask a question inquiring Jewish minds want to know.  Here is what Larry just emailed me:

“This afternoon, the 5-year-old daughter of a co-worker informed her Mom that she needed a note for her Kindergarten teacher.  The girl said she can’t go to school next Friday, since she heard on TV that is the day the ‘Justin Bieber:  Never Say Never’ film opens.  Her non-Tiger Mother explained to her that she can still see the film after school—and the girl was relieved.

This exchange got me wondering about the film, and asking myself what Jewish themes are in it.  I know that Scott Samuel ‘Scooter’ Braun, the young man who discovered and nurtures Justin Bieber, and serves as his manager and ‘brother’ is Jewish, and that because of Scooter, Justin reportedly says the ‘Shema,’ along with another prayer, prior to his concert performances.  Intrigued and curious, and obviously unable to reach Justin or Scooter, I reached out to the film’s director Jon M. Chu.  I have followed Chu on twitter for quite some time, due to my enjoyment of his past choreography with theLXD.com.

Before lunch, I tweeted Jon,  ‘Jon, HappyNewYr of Rabbit + Bieber. .. Can u tell if me if the film has Bieber reciting a Hebrew prayer b4 his concert?’

After lunch, I had his reply: ‘Yes It Does.’”

The movie hits theaters Feb. 11.



JewishJournal.com is produced by TRIBE Media Corp., a non-profit media company whose mission is to inform, connect and enlighten community
through independent journalism. TRIBE Media produces the 150,000-reader print weekly Jewish Journal in Los Angeles – the largest Jewish print
weekly in the West – and the monthly glossy Tribe magazine (TribeJournal.com). Please support us by clicking here.

© Copyright 2016 Tribe Media Corp.
All rights reserved. JewishJournal.com is hosted by Nexcess.net
Web Design & Development by Hop Studios 0.3032 / 52