Jewish Journal


December 21, 2011

A Time of Rededication


Some of the most successful entrepreneurs account for their success in creating their own crises. Why? Because it allows for everyone in their company to come out of their auto-pilot mentalities and come up with new creative direction and rededicate themselves to their work’s mission. Whilst most of the staff doesn’t know that the crisis is planned, exaggerated and intentional, the man at the top has a vision and knows that in order to get everyone on board, they have to sense they are losing something if they don’t.

According to researchers and great business minds, employees and humans in general are more likely to react to sense of loss than a potential gain [sad, but true]. People are afraid of losing what they have or want. For this reason, sometimes intentional chaos at work can result in great growth.

Luckily, in our personal lives we have holidays to remind us to rededicate ourselves in new ways. Now that it is Chanukah, a time that honors rededication, think about how you can rededicate yourself to your life’s mission. If you want to employ the entrepreneurial tactic - imagine losing everything you have, how would you regain more back and what would you change?

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