Jewish Journal

  • Sink or Stay Still

    By Samira Asemanfar

    March 24, 2012 | 9:40 am

    ‘Sink or swim’ should be revised to ‘sink or stay still.’

    A friend of mine likes to tell a funny story about his ‘near death’ accident in the Honduras. He was swimming in the ocean when he all of a sudden gets an abdominal cramp. Following a recent appendicitis surgery, he started... read on

  • The Beginner’s Mind

    By Samira Asemanfar

    March 19, 2012 | 4:24 pm

    Wikipedia defines “beginner’s mind” as having an attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level, just as a beginner in that subject would.

    Adapting a beginner’s mind set has huge benefits that I would like... read on

  • See You Later!

    By Samira Asemanfar

    March 16, 2012 | 11:47 am

    Recently, I was having dinner with a friend who is an attorney. He is thinking of getting into the restaurant and hospitality business and potentially out of the legal field. He started talking about why he wants to pursue this business and said something that really resonated with... read on

  • Success: A Very Curvy Path

    By Samira Asemanfar

    February 28, 2012 | 3:13 pm

    When I was first started working, I constantly doubted myself. I had this belief that there was a way to do business, a skill that I simply did not have and needed to find, like a lost hair brush in my house. I thought that if I read enough books, go to enough workshops, network with... read on

  • To Make [or Not to Make] The Most of It?

    By Samira Asemanfar

    February 22, 2012 | 12:15 am

    If an employee gives me their resignation and says they will stay for another two weeks, I usually do not want them even working in my company any more.

    Often, if I know someone is leaving, I also feel that they are probably not putting in the kind of effort at work that they should... read on

  • What Happens to Kids Who are Exposed to Entrepreneurship?

    By Samira Asemanfar

    February 13, 2012 | 11:05 pm

    What happens to kids who are exposed to entrepreneurship?
    Well, the hope is that there will be a permanent curiosity and a shift in perspective. The hope is that as kids they can start to look at the businesses they interact with daily and be curious as to how they operate, how they... read on

  • Are You Out of Your Mind?

    By Samira Asemanfar

    February 9, 2012 | 1:14 am

    When someone asks you “are you out of your mind?” it generally implies that you are crazy for the actions you are taking or thinking about taking. As an entrepreneur I highly encourage you to strive to be out of your mind, literally.

    Out of your mind.
    In the playing field taking... read on

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After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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