Jewish Journal

The Battle of Micro and Macro

By Samira Asemanfar

December 9, 2011 | 12:54 pm

MICRO: “Macro, you suck! I come over your house and when I use your bathroom I open a drawer and there’s a million pieces of “I don’t know what to do with” garbage stuffed in there. People... read on

  • From Fantasy to Reality. Keeping Imagination Alive.

    By Samira Asemanfar

    December 5, 2011 | 7:29 pm

    I’m not yet married, but I hear people say that in order to keep a marriage healthy and alive you should set up a date night periodically. Similarly, I have recently come to a realization: it is extremely important to keep your imagination alive as a business owner. When I first... read on

  • Showing Appreciation: Don’t Forget To!

    By Samira Asemanfar

    November 29, 2011 | 10:02 am

    Showing appreciation is so important. There isn’t a single human being that does not enjoy feeling appreciated. Sometimes, out of their awareness, people forget to show appreciation no matter how wonderful their intentions.

    As a business owner, it is vital to your brand and... read on

  • Seth Godin’s Wisdom

    By Samira Asemanfar

    November 21, 2011 | 4:31 pm

    Every entrepreneur needs to follow someone they admire. Why? To get inspired. To have someone to shadow, mentally. I have several people that I admire. One of them is Seth Godin, marketing genius, writer and entrepreneur. In today’s blog post he asks, “what is your competitive... read on

  • 5 Things to Know When Setting Goals

    By Samira Asemanfar

    November 17, 2011 | 12:26 am

    When setting goals use the SMART rule. Make sure that your goals are SMART!

    Time bound (create a deadline)

    It’s not only important to set goals that meet the SMART rule, it’s important to know that you need to ask for help. Communicate your... read on

  • The Closed Door Syndrome

    By Samira Asemanfar

    November 14, 2011 | 10:57 am

    Recently I came across a quote by Helen Keller…

    “When one door of happiness closes, another opens: but often we look so long at the closed door that we do not see the one which has been opened for us.”

    I started thinking about all the ways I tend to stand there and stare at a... read on

  • What is time anyway?

    By Samira Asemanfar

    November 11, 2011 | 8:12 am

    One of the first responses I get when I tell people that I am now blogging for JewishJournal.com is “how do you have so much time?” I always just giggle instead of providing an answer. One reason that I may have more time is because I am strong believer in moving forward to the next... read on

  • Why tzedakah should not be mistaken for charity.

    By Samira Asemanfar

    November 8, 2011 | 6:18 pm

    Tzedakah, for many, has become another word for charity. Charity is about giving out of the kindness in your heart, generally when it is convenient. Tzedakah is not. It is about giving, consistently to those in need what is theirs, because it is an obligation on your part as a fellow... read on

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After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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