“We all die. The goal isn’t to live forever, the goal is to create something that will.” - Anonymous
Recently, I drove along the coast on Highway One (CA-1). I couldn’t help but think about the challenges of paving a road along the crevices of an ever-changing mountain range. Some people say it is not a safe drive - maybe they have not been on road trips in mountain ranges of foreign countries, where asphalt is a luxury. I had taken this drive before with my family when I was a kid. This time, I had entirely new perspective: one that reminded me of this quote.
No matter the condition it was in when it was first built, CA-1 is an absolute indication that when you build something that people can use and appreciate, it will last forever. Despite the fact that there are constant landslides, falling rocks, parts of the road that simply loosen from the mountain and fall into the ocean, the state makes an effort to re-pave the road once paved. Why? Because it’s worth lasting forever.
When thinking of a business idea, think about what is worth lasting longer than just your life?
What can you create that other people can use, enjoy and carry on?
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