Jewish Journal

From Fantasy to Reality. Keeping Imagination Alive.

by Samira Asemanfar

December 5, 2011 | 7:29 pm

I’m not yet married, but I hear people say that in order to keep a marriage healthy and alive you should set up a date night periodically. Similarly, I have recently come to a realization: it is extremely important to keep your imagination alive as a business owner. When I first started Bellacures I was filled with enthusiasm, excitement, and lots of creative ideas for the brand, the operation and for our customers. Over time, as my infatuation with my own vision dissipated, I was left with routine and damage control (similar to what I hear from parents with new kids).

Since I cannot get away from routine, I have been adding a new step to my morning routine: 15 minutes of written fantasies. The first 2 to 3 minutes are forced, but once my brain gets into it, I find myself imagining things that are very useful for my personal life as well as my business. By the end of the 15 minutes every morning… my brain feels fresh, ready to start the day and ready to make fantasies come alive.

I highly recommend you try this out for a week and see what kind of a difference it makes! I would love to hear your feedback. Email me: Samira@bellacures.com

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After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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