Jewish Journal

The Truth About Giving

By Samira Asemanfar

February 7, 2012 | 12:53 am

Giving is part of our lives. We give our work, our hearts, intellect, advice, money, gifts, time… the list goes on. Learning why we give, can give us insight into ourselves and help us... read on

  • Entrepreneur Profile

    By Samira Asemanfar

    January 24, 2012 | 10:58 am

    When I was thinking of first starting up my own business, all I did was read bios and profiles of entrepreneurs. I wanted to hear what they had to say. So now the tables have turned and I want to share the words of two guys who started a company together called Spaphile. Founded in... read on

  • Organic Value vs. Forced Value

    By Samira Asemanfar

    January 23, 2012 | 3:07 pm

    Lately, I’ve been learning about the difference between organic value and forced value. The difference is huge, but lies in the question: why? I met with a friend and very successful entrepreneur: Aaron Hageman, president of DDI, Inc. We shared our business challenges and... read on

  • Quantifying Intangibles

    By Samira Asemanfar

    January 11, 2012 | 12:13 am

    Intangibles are hard to measure. Period.

    As a business owner, it is an ongoing challenge to measure subjective components such as customer service or a positive work ethic. Things like sales are easy - they go up and they come down. Black and white. Duties like cleaning, answering... read on

  • Redefining Rich. Defining Your Intentions in 2012.

    By Samira Asemanfar

    January 2, 2012 | 10:00 pm

    Rich by Webster’s definition means ‘having abundant possessions and especially material wealth.’ Socially we use it to indicate that one has a great amount of money. But when you think about it what does money bring… it brings more choices. The option to choose from a larger pool. It... read on

  • How Much Darkness Does One Candle Take Away?

    By Samira Asemanfar

    December 23, 2011 | 3:09 pm

    A good friend of mine Randall Fried, owner of R House catering company, is always filled with wisdom. It could be his years of experience in the Kosher food business, teaching at Sinai Temple, leading March of the Living or it could just be his depth of knowledge and passion for... read on

  • A Time of Rededication

    By Samira Asemanfar

    December 21, 2011 | 2:35 pm

    Some of the most successful entrepreneurs account for their success in creating their own crises. Why? Because it allows for everyone in their company to come out of their auto-pilot mentalities and come up with new creative direction and rededicate themselves to their work’s... read on

  • The Beauty and The Woes of Taking on a New OS (Operating System)

    By Samira Asemanfar

    December 18, 2011 | 10:55 pm

    As the end of 2011 approaches, so does lots of change. With work at Bellacures, we are implementing the use of a new system which will change so many of what our staff is used to in our daily operations. In my personal life, I am also taking on a new operating system, a new way of... read on

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After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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