Jewish Journal

Entrepreneur Profile

By Samira Asemanfar

January 24, 2012 | 10:58 am

Omid Shokoufandeh (L) and Michael Meschures (R)

When I was thinking of first starting up my own business, all I did was read bios and profiles of entrepreneurs. I wanted to hear what they had to say. So now the tables have turned and I... read on

  • Organic Value vs. Forced Value

    By Samira Asemanfar

    January 23, 2012 | 3:07 pm

    Lately, I’ve been learning about the difference between organic value and forced value. The difference is huge, but lies in the question: why? I met with a friend and very successful entrepreneur: Aaron Hageman, president of DDI, Inc. We shared our business challenges and... read on

  • Quantifying Intangibles

    By Samira Asemanfar

    January 11, 2012 | 12:13 am

    Intangibles are hard to measure. Period.

    As a business owner, it is an ongoing challenge to measure subjective components such as customer service or a positive work ethic. Things like sales are easy - they go up and they come down. Black and white. Duties like cleaning, answering... read on

  • Redefining Rich. Defining Your Intentions in 2012.

    By Samira Asemanfar

    January 2, 2012 | 10:00 pm

    Rich by Webster’s definition means ‘having abundant possessions and especially material wealth.’ Socially we use it to indicate that one has a great amount of money. But when you think about it what does money bring… it brings more choices. The option to choose from a larger pool. It... read on




After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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