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Jewish Journal

Entrepreneur Profile

By Samira Asemanfar

January 24, 2012 | 10:58 am

Omid Shokoufandeh (L) and Michael Meschures (R)

When I was thinking of first starting up my own business, all I did was read bios and profiles of entrepreneurs. I wanted to hear what they had to say. So now the tables have turned and I... read on

  • Organic Value vs. Forced Value

    By Samira Asemanfar

    January 23, 2012 | 3:07 pm

    Lately, I’ve been learning about the difference between organic value and forced value. The difference is huge, but lies in the question: why? I met with a friend and very successful entrepreneur: Aaron Hageman, president of DDI, Inc. We shared our business challenges and... read on

  • Quantifying Intangibles

    By Samira Asemanfar

    January 11, 2012 | 12:13 am

    Intangibles are hard to measure. Period.

    As a business owner, it is an ongoing challenge to measure subjective components such as customer service or a positive work ethic. Things like sales are easy - they go up and they come down. Black and white. Duties like cleaning, answering... read on

  • Redefining Rich. Defining Your Intentions in 2012.

    By Samira Asemanfar

    January 2, 2012 | 10:00 pm

    Rich by Webster’s definition means ‘having abundant possessions and especially material wealth.’ Socially we use it to indicate that one has a great amount of money. But when you think about it what does money bring… it brings more choices. The option to choose from a larger pool. It... read on

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ABOUT THE AUTHOR

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After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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