Jewish Journal

  • A Time of Rededication

    By Samira Asemanfar

    December 21, 2011 | 2:35 pm

    Some of the most successful entrepreneurs account for their success in creating their own crises. Why? Because it allows for everyone in their company to come out of their auto-pilot mentalities and come up with new creative direction and rededicate themselves to their work’s... read on

  • The Beauty and The Woes of Taking on a New OS (Operating System)

    By Samira Asemanfar

    December 18, 2011 | 10:55 pm

    As the end of 2011 approaches, so does lots of change. With work at Bellacures, we are implementing the use of a new system which will change so many of what our staff is used to in our daily operations. In my personal life, I am also taking on a new operating system, a new way of... read on

  • The Battle of Micro and Macro

    By Samira Asemanfar

    December 9, 2011 | 12:54 pm

    MICRO: “Macro, you suck! I come over your house and when I use your bathroom I open a drawer and there’s a million pieces of “I don’t know what to do with” garbage stuffed in there. People always think you know what’s up in the world… like ‘oh macro you’ve got your head on straight... read on

  • From Fantasy to Reality. Keeping Imagination Alive.

    By Samira Asemanfar

    December 5, 2011 | 7:29 pm

    I’m not yet married, but I hear people say that in order to keep a marriage healthy and alive you should set up a date night periodically. Similarly, I have recently come to a realization: it is extremely important to keep your imagination alive as a business owner. When I first... read on




After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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