Jewish Journal

Thermostat or Thermometer: How Do You Function?

By Samira Asemanfar

August 21, 2012 | 10:23 am

It is very simple. As most genius is (in retrospect).

As an entrepreneur, mother, friend, lover, spouse or whatever valuable role you play: are you a thermostat or thermometer?
A thermostat sets the temperature that it expects.
A thermometer reads the current temperature.

If you are just an observer, being a thermometer works. But in your life, you are a thermostat. Your company and your family look to you to successfully set expectations and regulate. The dangerous place is to act as a thermometer when you are positioned as a thermostat.

Check yourself.

  • You’re The Man!

    By Samira Asemanfar

    July 11, 2012 | 12:14 am

    As someone who started a business from scratch, I often am compared to a man with statements like, “wow, that’s ball-sy of you,” and “you’re the man.” My immediate reaction: “I don’t get it. I’m so girly. What does it mean about me if people think I am ‘ball-sy.’ Do I have male... read on

  • What Type of Leader Are You?

    By Samira Asemanfar

    June 25, 2012 | 4:39 pm

    As a college student, I was on campus every day - not in class, but rather in organization meetings and events. I was always sitting in on project planning meetings. At the time, I thought leadership was learned and I was on a mission! I was thirsty to learn how to build, grow and... read on

  • To Be or Not To Be Tznius?

    By Samira Asemanfar

    June 4, 2012 | 4:50 pm

    If dressing in modest, yet stylish, clothing was ever a challenge for you or anyone you know, look no further! Marina Rahlin, designer of Popavina, has launched a new line of modest clothing: MaRa. MaRa, named after her grandmother, is a play on words. Ma Ra in Hebrew is a common... read on

  • Do YOU Have Something to Prove?

    By Samira Asemanfar

    May 21, 2012 | 11:44 pm

    Many people say all entrepreneurs are a little ‘crazy’. What seems like a huge risk to most, doesn’t seem like a risk to most entrepreneurs.

    I have grown up around many entrepreneurs: friends in college who had start-ups - some highly successful and others an immediate loss, members... read on

  • Positive Interdependence

    By Samira Asemanfar

    May 3, 2012 | 1:27 pm

    Several years ago I took a four day self-improvement seminar. I will admit: it was a little cult-ish in style, but some of their exercises were useful and had great takeaways. One exercise in particular I will never forget. They divided the whole group of maybe sixty people into two... read on

  • Remember: When was the last time you appreciated your ability to simply remember?

    By Samira Asemanfar

    April 19, 2012 | 12:26 am

    Sometimes I take the the smallest of abilities for granted. You can probably relate. When was the last time you appreciated your ability to simply remember?

    Personally, I am always trying to find new perspective in order to grow. I take on new hobbies. I read books. I... read on

  • Re-Paving a Road Once Paved

    By Samira Asemanfar

    April 10, 2012 | 6:26 pm

    “We all die. The goal isn’t to live forever, the goal is to create something that will.” - Anonymous

    Recently, I drove along the coast on Highway One (CA-1). I couldn’t help but think about the challenges of paving a road along the crevices of an ever-changing mountain range. Some... read on

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After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance...

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