Jewish Journal

Tag: Yossi Asyag

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  • Can we afford kosher lettuce?

    By Jonah Lowenfeld

    January 25, 2012 | 12:35 pm

    On a Monday morning in November, two men sat on the edge of a field in Carpinteria, 85 miles north of Los Angeles. The older one, middle-aged, wiry and bareheaded, had the face of someone who has served in the military, worked in agriculture or, in his case, both. Alongside him was a...

  • A greenhouse on every roof

    February 15, 2011 | 10:45 am

    Yossi Asyag has a vision for the world: “We want people to eat fresh, organic produce without a carbon footprint.” The 45-year-old Israeli-born Montecito businessman has spent years working in commercial growing and seed distribution in Israel and the United States, and is now...