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  • YMI

    September 16, 2011 | 5:15 pm

    David Vered’s jeans are his daughter’s jeans.

    The Israeli native co-founded YMI Jeanswear in 2000, specializing in junior denim. His 12-year-old daughter is now part of his target client base.

    YMI is a take on the phrase “Why am I ...?” As a junior brand, the company...

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