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Yael Naim might need to have her head checked out. Take her word for it.
Generating buzz for pop music was once the territory of MTV and radio, but television advertisements are quickly becoming musical tastemakers, and there is no hipper marketer on this front than Apple. No wonder, then, that Yael Naim's song, "New Soul," featured in the ubiquitous MacBook Air commercial, has garnered the French Israeli singer a nearly instant burst of popularity.