I couldn’t believe my eyes. I was in a Minneapolis branch of Byerly’s, an upscale grocery chain in Minnesota. Scanning the aisles for a small extravagance for my dinner hosts, I noticed that the shelf labels included not just the price-per-unit, which I’m used to, but little blue and white linked hexagons marked on a scale of 1 to 100 – a “NuVal” score.
Have heartburn after eating a late-night falafel sandwich? There’s a pill for that. Did the winter weather give you the gift of a chest infection? You’ll likely need some antibiotics for that.