In the beginning, there was sweet wine. Really, really sweet wine. But as the kosher market broadened, a trickle of new wines targeted to a more sophisticated audience began to raise expectations among Jewish wine lovers.
A friend told me about a scene he witnessed recently at a delicatessen. There was a woman who apparently was not Jewish standing in line at the bakery counter. When they called her number she pointed to the prune and poppy seed hamantaschen and asked for a dozen.
"No, you want these," said the elderly Jewish woman who was serving her, pointing to the apricot hamantaschen instead.
"No, I want those," the woman reiterated pointing again to the prune and poppy seed variety.