When producers Sean and Bryan Furst met Wayne Kramer in 2001, just about everyone had rejected his Las Vegas fable, \”The Cooler.\” The screenplay was a hard sell, \”because it defies any specific genre,\” Bryan Furst said. \”It\’s not a mob flick, it\’s not a comedy or a love story, but all three together.\”\n\nIt didn\’t help that the inexperienced Kramer wanted to direct, although that hardly bothered the Fursts. With their eight-year-old production company, Furst Films, Sean, 33, and Bryan, 26, have made a name for themselves by discovering previously unknown talent. In 2000, their Sundance picture, \”Everything Put Together,\” introduced filmmaker Marc Forster, who went on to direct the Oscar-winning \”Monster\’s Ball.\” \”Sean has this incredible, risk-taking entrepreneurial spirit,\” Forster told Variety, which listed the Fursts among 2003 \”producers to watch.\”