Have you ever read in an advertisement inviting you to buy an overpriced suit or necktie that "It's true, clothes do make the man"?
Do clothes make the man or woman? On the one hand, we'd like to think that people aren't affected by something as superficial as clothing. But on the other hand, it does make a big difference when people are appropriately dressed. For example, an undertaker must wear conservative clothing in order to achieve the desired effect. Can you imagine Chuckles, the Mortician Clown, bedecked in red nose and floppy shoes officiating at a funeral? He probably wouldn't stay in business too long (although, this is California).