Why Israel is Losing the PR War

By Orit Arfa
Published on March 4, 2013

Award to recognize Jewish Journalist’s 50-year career

By Ryan Torok
Published on March 14, 2012

The year was 1960. Tom Tugend, living in Israel and working as the temporary head of the Weizmann Institute of Science’s public relations department, had to make a choice: keep his job or return to Los Angeles to a UCLA job he’d had before moving to Israel.

Palestinians gain ground in PR, diplomatic war

Published on December 21, 2010

In the long-running Palestinian-Israeli conflict, score some recent victories for the Palestinians.

Have Jews lost their mojo?

By David Suissa
Published on June 7, 2007

In a brilliant article in Haaretz, Moshe Arens explains why you can't deter terrorists, you can only fight them. It's time for Jews of all stripes to get their mojo back, and join the PR fight.

Israel Reenters Image Fight on Campuses

By Natan Sharansky
Published on April 1, 2004

More and more Jewish leaders are becoming aware of the dangers posed by a festering anti-Israel sentiment on U.S. college campuses. A recent poll showed that when students were asked whether they were more "sympathetic" to Israel or the Palestinians, 28 percent answered Israel and 22 percent said the Palestinians.

NPR Reaching Out to Jews, Arabs

By Saron Samber
Published on June 13, 2002

National Public Radio (NPR) has mounted a public relations campaign among Jews and Arabs in an effort to avoid being known as National Protest Radio.

At the same moment that the president of NPR was addressing Jewish newspaper editors in Chicago about coverage of the Middle East, the ombudsman for NPR was talking about the very same thing to an Arab group in Washington.

The speeches on June 7 were part of an outreach effort by the nonprofit radio organization to convince its listeners that its reporting of the Israeli-Palestinian crisis is both fair and unbiased.

Clueless In Jerusalem

By James D. Besser
Published on January 31, 2002

It's one thing you can take to the bank: Every time a new Middle East crisis explodes on the world's front pages, there's another hue and cry in the Jewish world about the need for better hasbara (public relations).

An Issue of Image

By Michael Jordan
Published on August 9, 2001

With image almost as important in the Israeli-Palestinian struggle as the actual fighting on the ground, American Jewish activists note with approval the strides Israel's public relations machine has made.

Blurred Image

By James D. Besser
Published on May 24, 2001

Israel is fighting a war of attrition with the Palestinians, and militarily, the Jewish state is holding its own. But it's taking a drubbing in the battle over public opinion here and around the world.