The year was 1960. Tom Tugend, living in Israel and working as the temporary head of the Weizmann Institute of Science’s public relations department, had to make a choice: keep his job or return to Los Angeles to a UCLA job he’d had before moving to Israel.
In the long-running Palestinian-Israeli conflict, score some recent victories for the Palestinians.
In a brilliant article in Haaretz, Moshe Arens explains why you can't deter terrorists, you can only fight them. It's time for Jews of all stripes to get their mojo back, and join the PR fight.
More and more Jewish leaders are becoming aware of the dangers posed by a festering anti-Israel sentiment on U.S. college campuses. A recent poll showed that when students were asked whether they were more "sympathetic" to Israel or the Palestinians, 28 percent answered Israel and 22 percent said the Palestinians.
National Public Radio (NPR) has mounted a public relations campaign among Jews and Arabs in an effort to avoid being known as National Protest Radio.
At the same moment that the president of NPR was addressing Jewish newspaper editors in Chicago about coverage of the Middle East, the ombudsman for NPR was talking about the very same thing to an Arab group in Washington.
The speeches on June 7 were part of an outreach effort by the nonprofit radio organization to convince its listeners that its reporting of the Israeli-Palestinian crisis is both fair and unbiased.
It's one thing you can take to the bank: Every time a new Middle East crisis explodes on the world's front pages, there's another hue and cry in the Jewish world about the need for better hasbara (public relations).
With image almost as important in the Israeli-Palestinian struggle as the actual fighting on the ground, American Jewish activists note with approval the strides Israel's public relations machine has made.
Israel is fighting a war of attrition with the Palestinians, and militarily, the Jewish state is holding its own. But it's taking a drubbing in the battle over public opinion here and around the world.