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Tally Oliveau loves gift cards so much that she hopes to do away with them altogether — in their physical form anyway. The Woodland Hills entrepreneur last month launched iCardMall, a service specializing in virtual gift cards and e-greeting cards. More than 80 brands are available through her Web site, covering everything from Chili’s to Sears. It was a natural fit for Oliveau, 41, since gift cards are among her favorite things to give and receive.\n