Supermarkets say: Please don’t buy the dreck we sell
Marty Kaplan
March 4, 2013
I couldn’t believe my eyes. I was in a Minneapolis branch of Byerly’s, an upscale grocery chain in Minnesota. Scanning the aisles for a small extravagance for my dinner hosts, I noticed that the shelf labels included not just the price-per-unit, which I’m used to, but little blue and white linked hexagons marked on a scale of 1 to 100 – a “NuVal” score.
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