Jewish Journal

Tag: Nielson Ratings

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  • The naked Nielsens

    By Marty Kaplan

    April 20, 2011 | 5:23 pm

    The metrics are wearing no clothes.

    How would you react if you found out that the basis of your business model was bogus?  That’s the nightmare that the television industry is finally waking up to, and I bet that online media won’t be far behind.

    The TV business is built on...