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"Go Ahead, Make My Shabbos!" No, it's not Clint Eastwood turning religious, but a slogan on a T-shirt and coffee mug at Jewschool store, a Web site offering cheeky sloganned goods like T-shirts, underwear, caps, pins and bags.
Is the celebrity-studded Kabbalah Centre bringing the benefits of age-old Jewish mysticism and learning to the masses, or is it a multimillion-dollar family enterprise scamming the gullible?
That basic question, raised with growing frequency and ever-larger headlines in recent years, was given a surprisingly well-balanced national airing last week on the ABC-TV newsmagazine, "20/20."
A year and a half ago, Woodland Hills resident Steve Handelman believed he had a novel idea: merchandise bearing the slogan "Got Peace?" Before long, the writer got his wife, Trudy Handelman, a medical dental consultant; and his children, Alexandra, 13, and Gabriel, 9, on board. He produced baseball caps, T-shirts, even a plush Holstein cow riffing off of the slogan.