In 2000, an urban congregation of 1,000 families found itself at a crossroads. The synagogue had a balanced budget and a beloved rabbi who was retiring after three decades, but its building was badly in need of repairs and the congregation was aging. To survive, the leadership felt they had to upgrade, so they took four steps: They hired a big-name rabbi, renovated the building, and put together an ambitious schedule of lectures and other programs to attract new faces. They also borrowed $1 million to pay for it all.
There was a time when Adlai Wertman measured his success in dollars -- how much he made for the company, how much the company paid him, how well he spent the money.