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Tag: Matt Lipeles

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  • Call Me Classic

    By Matt Lipeles

    November 11, 2004 | 7:00 pm

    It's got to be one of the toughest marketing problems of all time: selling Orthodox Judaism. You gotta hand it to Chabad. They're making amazing progress, especially when you think about what an unmarketable name they have to deal with: Orthodox Judaism.

    Just think about it. Let it...

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