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marketing

Billboard mystery ends with interfaith twist

The mysterious billboards went up across the Los Angeles area just after the High Holidays. Each used a variation on the same theme, juxtaposing illustrations: Latkes or fries? Bagels and lox or sushi? Yarmulke or cap?

Made in Israel

The marketing campaign was launched earlier this month in a collaboration by the Southern California Israel Chamber of Commerce, The Jewish Federation of Greater Los Angeles, the Government of Israel Economic Mission and the Israel Export and International Cooperation Institute.

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Shabbat dinner, right in your inbox.

More news and opinions than at a Shabbat dinner, right in your inbox.

More news and opinions than at a Shabbat dinner, right in your inbox.